Video Spokesperson Serves as Customer Liaison

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by: J. Schaefer
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Word Count: 516
Date: Sun, 3 Apr 2011 Time: 12:51 AM

There are instances in a person’s life where he feels aloof whenever he tries to check a website that has a lame video spokesperson speaking. In fact, some of them just X the person out and go somewhere else. It is important to have someone relaxed or someone accommodating when delivering a message via the net. When a virtual person speaks in a way that it sounds convincing, then the person becomes comfortable in going to the website and taking time to check on more information or end up buying something in the process.

Just like anything else that exists in the market, when a new trend is becoming on demand to many businesses and companies, many competitors are offering such services. However, as there are more online markets offering website spokesperson services nowadays, the challenge of providing quality, convincing power, and prompt for action becomes sounding more scripted in some companies. Yes, some have the idea that since this kind of media method is perfectly beneficial in any way, it is okay no matter what kind of actor is delivering the script.

It has to be understood that just like in speaking with a live person, website video presentations done by virtual people should be convincing and professional. Otherwise, the investment that had been placed in this kind of site advertisement may end in vain; as more people press on the X button knowing that, the actor is very irritating at delivering the lines that could be delivered better by someone else. A principle that can be applied in this kind of dilemma is this: “It is not in what you are saying, but it is the way on how you say it.”

In sales, and when facing people in interviews or delivering sales pitches, if someone sounds confident, convincing, and professional, it becomes easy for us to be persuaded to take some action on the things that are being said. This is the same thing when considering on getting a service that offers a video spokesperson to explain some information on the site or convince someone to buy now or click on a link to know more. When a line is being delivered well, it can be surprising on what the results will show as sales and conversion is affected on how the person conveys the message and performs body gestures that could encourage someone to do something.

Choosing the best actors according to what products and services are being offered should also be considered. Introducing a website can be convincing if professional women can do the talking, while male actors are better placed when providing information where they sound concise, direct, and firm. There are different factors and considerations to think of when choosing a website spokesperson that can do the job of persuading people to click on something, buy a product, or do something that can result to better site performance, leads conversion, and overall site sales performance. An effective spokesperson can bring in so many things for the site being endorsed.

About the Author

Dr. Joe Schaefer is the author of this article on Video Spokesperson. Find more information on Website Video here.

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