SEO in Philadelphia: Twitter, Facebook, or both?

Pennsylvania businesses, if you’ve ever wondered which social media outlet is more valuable (and can deliver more qualified leads and potential clients and customers), let one SEO Philadelphia company walk you through it . Facebook and Twiter traffic has different value and should be considered accordingly in your overall marketing plan. We explain how each system works and how you can get the most out of Facebook and Twitter, with maximizing your social media efforts.

The Appeal of Twitter

Twitter is immensely popular because it’s easy to create an account and participate in the conversation—you only need an email address to sign up. Because Twitter is so easy to sign up for and use, it’s also easy for anyone to create multiple Twitter accounts and “robo-tweet” spam. Although the usefulness of Twitter isn’t as obvious as Facebook’s, it encourages “linking out” to anyone and everyone and is more of a pure search engine and a way to find people and internet content. You can use twitter to build brand awareness and cultivate a loyal following, especially for those who are bloggers, evangelists, marketers, or anyone looking to promote their products or services. Twitter is one way to “tap into the online collective consciousness” and bouncing ideas off of others.

Philadelphia SEO: Facebook’s “Social Proof” Makes it Worthwhile

Facebook has a similarly low barrier to entry (also requiring of users a working email to sign up), although filling out a complete profile adds an element of “social proof”. For instance, it’s not challenging to achieve 50 new twitter followers (you can achieve this by simply following relevant people or accounts suggested by Twiter—chances are most accounts will follow you back), although it’s a lot more challenging to get 50 new Facebook friends. The majority of the Twitter population are also marketers advertising products or services and seeking clicks and retweets from followers. Many tweeting advertisers aren’t always looking for a quality lead conversion as well beause social media also involves generating more traffic and promoting brand awareness. Twitter isn’t the place to build upon a follower base because many Twitter followers are useless—it’s rare for Twitter to result in a conversion—Twitter’s visitor traffic are unlikely to fill out a contact form or get out their credit cards. Followers rarely turn into prospects or customers.

Both Facebook and Twitter have different value and should be prioritized differently in your marketing plan. Each has advantages and disadvantages and tend to appeal to different marketers for different reasons.

SEO Philadelphia: Twitter Pros and Cons

• Twitter is easy to navigate and update, you have the ability to link to and promote anything you wish
• You can extend your curcle of frends
• There’s potential for building brand awareness and increasing recognition
• Twitter has limited functionality, finding others, sending messages, and directly replying
• Limited with characters per update
• There’s a large emphasis on follower counts
• Easily abused for spam

SEO Philadelphia: Facebook Pros and Cons

• You’re easily able to find others, create connections, email, IM, and share images, videos, and content
• Facebook offers a lot of value because of friend connections, family, and established contacts. Some users prefer Facebook over traditional email and IM
• Unlike Twitter, Facebook is about “deep” connections vs. having the most connections
• Facebook is a powerful advertising platform and personal data collection
• Facebook can be difficult to update and navigate
• Facebook requires more effort and time investment to achieve sustained benefits

In conclusion, utilize Facebook and Twitter in your marketing efforts and spend the time establishing a foothold on both platforms. Facebook is ideal for connecting with others and sharing your company’s history, past, and present. Twitter is more suited for meeting new people who are strangers. Facebook requires sustained time, Twitter allows you to microblog on your own schedule. Spend the time creating a complete Facebook profile and providing resources, media, and links for followers and friends. Tweet when you have time to connect with like minds. Neither platform will eclips the other—use both and have them complement eachother as part of your SEO Philadelphia plan.