Tricks of Augmented Reality Marketing

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by: Andrew Hobbs
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Word Count: 535
Date: Thu, 5 May 2011 Time: 10:03 PM

Augmented reality marketing is a unique kind of marketing procedure providing a blend of the real and the virtual world. With the help of computer programs, augmented reality is executed by augmenting the non-real or virtual elements and associating it with reality. This process of marketing is the newest technology. So it is at the moment untapped by many companies. So it gives new and developing companies the opportunity to flourish their marketing through this method. Since quite a few bigger companies are unaware of this marketing technique, the competition is not so intense. So it gives a breathing space and a chance to flourish for the developing companies as far as marketing is concerned. However this method of marketing is flourishing slowly but very certainly. The reason behind this is that this marketing technique has high interactivity. Also the efficiency is very high. According to many economists and a few eminent personalities of the marketing world, the whole scenario of marketing is going to change in the coming years due to this unique method. Augmented reality or better known as AR will be one of the most successful marketing procedures in the near future changing the routine way of doing things in the marketing world.

The parts of augmented reality marketing, which are the pillars of success for this procedure are face-tracking technology, virtual mirrors, intelligent smartphones etc. The face tracking technology is very common nowadays in digital cameras and a few mobile phones with highly developed photo features. It detects where the face of a person whose photograph is taken is and adjusts the different features of the photo like white balance, focus, exposure, etc. The virtual mirror technique is another marketing procedure which is also quite common in most companies. It is a modern 3D method by which viewers can experience the latest products just by sitting in front of the internet at home. A webcam is needed for it to work. The most common virtual mirror use is in eyeglasses and sunglasses. Researches have revealed that the companies using augmented reality marketing as their premier marketing procedure, has experienced huge and unexpected growth. They have found it a lot easier to reach customers by this marketing procedure. The balance sheet of the companies are showing staggering sales figures and the owners are quite happy to implement this procedure of marketing. Also, for this sole reason, more and more developing as well as developed companies are drifting towards this marketing procedure.

Apart from this, viral marketing is also another key marketing procedure. Viral marketing includes all types of marketing like social media marketing, press release marketing etc. Its all about arranging one’s marketing plans in a shrewd way such that it flourishes quick and wide just like a virus and hence the name. It is a process of creating a marketing plan which given time, gets spread throughout the world.

Apart from these types of marketing procedures, mobile commerce and mobile marketing are the latest innovations that companies are adopting. Mobile commerce trends show staggering results on how this method has helped companies reach to their customers and in turn increase their sales figure.

About the Author

Loreen Worden is the author of this article on Mobile Marketing. Find more information about Mobile Marketing News here.

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